The R U MAD Foundation was set up as a response to the rising epidemic called 'gun and knife crime',  the senseless loss of young lives in London and the growing discontent among young people within our communities.

The R U MAD Youth Campaign is in aid of and seeks to recognise young people, individuals and youth organisations who are actively Making A Difference in their community.

Our Mission is threefold:

To Help:
Raise awareness and funds for organisations who are Making A Difference in the lives of young people.

To Honour:
Young people, individuals and Organisations whose objectives, plans and actions are Making A Difference.

To Highlight:
Young People who are Making A Difference in their communities.

Indiividuals who have committed themselves to being part of the solution.

Organisations who are dedicated to helping young people, their parents and carers